1. Enterprise spirit: pragmatism, development, efficiency and harmony
Pragmatism: Everything proceeds from the reality. Behave well and sincerely. Handle affairs carefully and conscientiously.
Development: All staffs explore the future of Jin Haili so as to enjoy the mutual development.
Efficiency: Continuously improve efficiency and make high-efficiency more efficient.
Harmony: Jin Haili is a harmonious family, with more communication, more understanding, more help and less complaint.

2. Operation philosophy: strive for development by talents and create efficiency with management
Strive for development by talents: Talent is the foundation of Jin Haili’s development. Jinhaili needs talents to promote its development.
Create efficiency with management: Management is the source of Jin Haili’s benefits. Jinhaili needs modern management to improve its benefits.

3. Enterprise purpose: create opportunities for talents, create prospects for enterprise, and create value for society.
Create opportunities for talents: The enterprise which can create opportunities for talents will have talents.
Create prospects for enterprises: The enterprise which can create prospects for enterprise will have prospects.
Create value for society: The enterprise which can create value for society will be valuable.